About Biondi Goh

Pro­fes­sional Background

• Cer­ti­fied Finan­cial Prac­ti­tioner Licensed by the MAS (Mon­e­tary Author­ity of Sin­ga­pore) to pro­vide finan­cial advice to indi­vid­u­als in Singapore
• Mem­ber of the Secu­ri­ties Investor Asso­ci­a­tion of Singapore
• Mem­ber of the Finan­cial Plan­ning Asso­ci­a­tion of Singapore
• Cre­ated the SGPersonalFinance.com site to improve the finan­cial lit­er­acy of the pub­lic so as to enable them to make more well informed decisions.

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6 Step Finan­cial Plan­ning Process

The process I go through with my clients is the 6 steps finan­cial plan­ning process.

Stage 1: Estab­lish and define our relationship

We will meet up with you and explain the pur­pose of the meet­ing. I will intro­duce my com­pany , pro­vide clar­ity on my role and how I can value add to your finances.

Stage 2: Gather data, define goals (Fact Find­ing)

I will first need to iden­tify and analyse your finan­cial needs. I will ask many ques­tions to gather infor­ma­tion. It cov­ers  not only quan­ti­ta­tive ques­tions, but qual­i­ta­tive as well, e,g. your desired retire­ment age, your views on invest­ment , any spe­cial needs plan­ning you require (eg your son is going to uni­ver­sity iin year 20xx).

I will estab­lish which life stage you are at, for exam­ple, a stu­dent, newly mar­ried, plan­ning a fam­ily, near­ing retire­ment, and so on. Next I will gather all rel­e­vant finan­cial infor­ma­tion to under­stand your needs and deter­mine your con­cerns and finan­cial goals. I  will also need to ascer­tain your atti­tude to risk (risk profile).

Since I rely on the infor­ma­tion you have pro­vided to assess your needs, in order to assist me in giv­ing you the best advice, it is impor­tant to share as much infor­ma­tion as pos­si­ble regard­ing your finan­cial circumstances.

Stage 3: Analyse and eval­u­ate finan­cial status

This is where I will analyse all infor­ma­tion gath­ered and eval­u­ate your finan­cial sit­u­a­tion in rela­tion to your objec­tives. The analy­sis and eval­u­a­tion of the infor­ma­tion pro­vided form the basis on which rec­om­men­da­tions are made. I will then do up the com­pre­hen­sive finan­cial report for you. (Read on to see the con­tents of this report)

Stage 4: Develop and present recommendations

I will meet up with you to explore rel­e­vant alter­na­tives to meet your finan­cial objec­tives. I will design solu­tions and pro­vide options that can rea­son­ably meet those objec­tives and explain to you the basis of his rec­om­men­da­tion, as well as the costs and charges involved, and the fea­tures as well as the Pros And Cons of the rec­om­mended instruments.

Stage 5: Imple­ment recommendations

You should eval­u­ate the advice and Rec­om­men­da­tions given, and select the appro­pri­ate pol­icy or poli­cies for your­self so that we can imple­ment it.

Stage 6: Review with client periodically

Will review your cur­rent finan­cial sit­u­a­tion peri­od­i­cally (nor­mally annu­ally)  should so that any changes to your exist­ing finan­cial plan should hap­pen, we can review it. Another impor­tant point to remem­ber is that your rela­tion­ship with me is a long-term one. Your insur­ance cov­er­age and invest­ment port­fo­lio should be reviewed peri­od­i­cally to ensure that they are aligned with your needs. Thus, it is nec­es­sary to make con­tact with me when changes occur, such as when you pur­chase a home or have children.

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MORE ABOUT IPP FINANCIAL ADVISERS PTE LTD

MY PASSION IS TO HELP PEOPLE ACHIEVE FINANCIAL SECURITY AND PEACE OF MIND THROUGH SOUND FINANCIAL PLANNING.

I work with IPP Finan­cial Advi­sors Pte Ltd, Sin­ga­pore No. 1 Fully Licensed,  Inde­pen­dently Owed Finan­cial Advi­sory Com­pany. (IPPFA Com­pany Reg­is­tra­tion Num­ber: R1983-04992C)

• Founded since 1983 in Singapore
• More than SGD$2.25 Bil­lion in assets under advisory
• Ranked No. 1 in Finance Indus­try under SME500 (Year 2009 and 2010)
• Has an in house ded­i­cated full time invest­ment and insur­ance divi­sion to fil­ter out the best and most appro­pri­ate invest­ment, insur­ance and financ­ing instru­ments for our clients.

IPP Finan­cial Advis­ers Pte Ltd  is the Singapore’s lead­ing finan­cial advi­sory com­pany and cur­rently works with Pri­vate Banks, Fund Man­agers, Stock-broking Houses, Inter­na­tional Banks, Life Insur­ers, Gen­eral Insur­ers, Group Insur­ers and Estate Plan­ning spe­cial­ists to cus­tomize the opti­mal finan­cial port­fo­lio for our clients.

Because it is the largest inde­pen­dent finan­cial advi­sory com­pany in Sin­ga­pore, we are able to pro­vide huge economies of scales. As such, we have more resources to have a full time ded­i­cated in house insur­ance AND invest­ment divi­sion (to com­pare almost all the prod­ucts in the mar­ket) as well as a pri­vate client man­age­ment cen­tre. This will give me more time to lis­ten to your con­cerns and sup­port me to tai­lor to your spe­cific needs.

I am  indi­vid­u­ally licensed by MAS and I do not replace your lawyer, accoun­tant or any­one else with whom you have a pro­fes­sional rela­tion­ship. Instead, I will  work with you and coor­di­nate the plan­ning process. I will rep­re­sent you, not the prod­uct providers, with no strings attached and source from mul­ti­ple prod­uct providers to cus­tomize the opti­mal port­fo­lio for your benefit.

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Ben­e­fits of Work­ing with me

Offer­ing a highly per­son­alised ser­vice focused on your needs, I will work along side you to develop and imple­ment strate­gies to cre­ate sen­si­ble, achiev­able goals to allow you to build wealth, enjoy life , gain finan­cial secu­rity and inde­pen­dence and retire earlier.

Most Com­pre­hen­sive range of prod­ucts in Singapore

As my per­sonal client, you will have access to a wide range  of finan­cial prod­ucts that will meet your needs. IPP Finan­cial Advi­sors, being the largest and most estab­lished Finan­cial Advi­sory Com­pany in Sin­ga­pore , has arrange­ments to place busi­ness with rep­utable pri­vate banks, inter­na­tional fund man­agers, lead­ing insur­ers, prop­erty bro­kers. There­fore you can be assured that the most  appro­pri­ate invest­ment, insur­ance and financ­ing alter­na­tives suited to your indi­vid­ual needs will be rec­om­mended for your consideration.

To check out the finan­cial insti­tu­tions IPP has arrange­ments to work with, (by no means exhaustive)

Click the fol­low­ing link (4 page PDF File)
List of Finan­cial Insti­tu­tions and Prod­uct Providers

What does this mean for you?

This means that for exam­ple, if you require a whole life pol­icy , we will per­son­ally source out the best poli­cies in terms of cov­er­age and pre­mi­ums amongst the insur­ers (NTUC, Manulife,AXA) and present them to you for your imple­men­ta­tion. If you  have a need to bor­row from a bank for your house , we will com­pare all the bank rates and search out the best and most suit­able one for you accord­ing to your preference.

Even before the rec­om­men­da­tion of any finan­cial instru­ments to enhance your finan­cial sit­u­a­tion, I will do a full com­pre­hen­sive finan­cial report for you. How com­pre­hen­sive is this? It will cover almost all aspects of your finan­cial life. It includes (but not lim­ited to)…

Included in the Cus­tomised Finan­cial Report: -

• Risk Pro­file
• Goals and Objectives
• Pro­fil­ing of Per­sonal Finan­cial State­ments e.g. State­ment of Net­Worth and Cash­flow Statement
• Assess­ment of Cur­rent Finan­cial Sta­tus with Internationally-Recognised Benchmarks
• Insur­ance Port­fo­lio Analy­sis and Review
• Invest­ment Port­fo­lio Analy­sis and Review
• Wealth Pro­tec­tion and Per­sonal Risk Man­age­ment Planning
• Wealth Accu­mu­la­tion and Retire­ment Planning
• Children’s Ter­tiary Edu­ca­tion Planning
• Spe­cific Needs Plan­ning e.g. Prop­erty Pur­chase, Plan­ning for Spe­cial Needs Depen­dents, etc
• Per­sonal Tax Planning
• Wealth Dis­tri­b­u­tion and Legacy Plan­ning includ­ing Wills and Trusts
• The Finan­cial Report Process include Design­ing Finan­cial Strate­gies to achieve your life goals and imple­ment­ing the cho­sen prod­ucts with respec­tive prod­uct providers.

This Finan­cial Report will help you.…

• OPTIMISE YOUR CURRENT WEALTH AND GROW IT USING INSTRUMENTS IN THE MARKET
• CUT DOWN AND REDUCE YOUR INSURANCE PREMIUMS DRAMATICALLY
• INCREASE YOUR NET WORTH INSTANTANEOUSLY
• ALLOW YOU TO KNOW WHEN YOU REALLY CAN RETIRE (IN DOLLARS AND CENTS) AND NOT FLUFF
• ON TOP OF ALL THAT, GIVE YOU AT LEAST A VARIETY OF OPTIONS  FOR YOU TO CHOOSE AND LIST OUT THE PROS AND CONS  OF EACH INSTRUMENT.
• SEE EVERYTHING YOU OWE AND OWN IN ONE SINGLE COMPREHENSIVE REPORT AND MORE…

COMPLETE ONE STOP COMPREHENSIVE WEALTH MANAGER

What I would like you to under­stand is that when you hire me, you don’t just get me. You get the best experts in town work­ing for you. Should you require a life pol­icy, the insur­ance divi­sion in IPP will scan through almost ALL the prod­ucts and ALL the insur­ers in the mar­ket and choose the one that is the most suit­able and most appro­pri­ate to you accord­ing to your preference.

Because of this thor­ough­ness and com­pre­hen­sive ser­vice , the insur­ance or invest­ment or financ­ing rec­om­men­da­tion is  done only done after a very care­ful con­sid­er­a­tion of your cur­rent finan­cial sit­u­a­tion, you can assured that we have only YOUR inter­est in mind.

Com­mit­ted to your Finan­cial Goals
My pas­sion is to help my clients achieve  finan­cial secu­rity and peace of mind through sound finan­cial plan­ning. I always believe in always putting your inter­ests before my own. Each per­son has his/her own indi­vid­ual needs, goals, con­cerns and aspi­ra­tions. Some of the peo­ple have saved cap­i­tal and want a bet­ter return from it.  Oth­ers may be con­cerned about their child’s future expenses, or oth­ers want to do retire­ment planning.

Regard­less of your unique cir­cum­stances, each client will receives tailor-made finan­cial ser­vices suited to your par­tic­u­lar needs founded on a com­mit­ment to a long term rela­tion­ship. I will take the time to gain an under­stand­ing of your sit­u­a­tion in light of your cur­rent finan­cial cir­cum­stances and your goals to assist you in achiev­ing your wealth man­age­ment, accu­mu­la­tion and pro­tec­tion needs.

Con­tin­u­ous Life­time updates

I  keep in touch with you as fre­quently as pos­si­ble and will update you through our IPP weekly invest­ment newslet­ter for you to keep abreast of the lat­est events affect­ing you. We will meet for our annual client meet­ing to review your entire finan­cial posi­tion, objec­tives and strat­egy to ensure you are on tar­get to achiev­ing your  finan­cial goals . Every quar­ter,  the IPP Invest­ment Divi­sion will hold sem­i­nars regard­ing cer­tain in depth invest­ment top­ics such as stocks trad­ing, tech­ni­cal analy­sis, edu­ca­tional sem­i­nars such as new finan­cial instru­ments like the ETFs (Exchange Traded Funds) or infor­ma­tional top­ics such as IPP invest­ment divi­sion invest­ment method­ol­ogy  or mar­ket out­look overview. As my val­ued client, you will get advance notice of these sem­i­nars and gain access them at no cost.